Welcome to sexy ways
Welcome to sexy ways
2020 marked an unprecedented boom in the sexiness quotient, with sex toy purchases soaring to new heights. Pure Romance's sales peaked in April, indicating a significant interest in personal pleasure products. Clitoral vibrators emerged as a clear favorite in the United States, with dual action vibrators and c-rings also seeing high demand.
Research has found a positive correlation between vibrator use and sexual health. An Indiana University study reports that more than half of women and nearly half of men between the ages of 18-65 have experienced vibrators, suggesting a trend towards proactive sexual wellness.
Industry experts advocate for the role of bedroom toys in enriching partnerships and diversifying sexual experiences. With 75% of women stating the necessity of clitoral stimulation for orgasm, these tools are recognized as vital for female pleasure.
The COVID-19 pandemic has acted as a catalyst for the sex toy industry, triggering a 26% global sales increase from 2019 to 2020. The lockdown periods led to a rise in sales of various intimate products, particularly among female consumers who accounted for 60% of 2020's sales.
Once stigmatized, sex toys have now transitioned into mainstream self-care and wellness categories. This shift is mirrored in the industry's projected expansion to $52 billion by 2028, as sexual health and identity become more openly embraced and celebrated.
Pure Romance achieved a significant milestone in 2020, selling 1.25 million sex toys, with March and April being notably high-performing months, coinciding with the peak of the COVID-19 pandemic.
Patty Brisben, Founder of Pure Romance, highlights the significance of building and diversifying relationships. National Sex Toy Day stands as a celebration of both self-pleasure and partner intimacy, aiming to enhance the sexual experience at every opportunity.
An Indiana University survey conducted in the early pandemic days suggests that maintaining social and sexual connections helped combat depression and loneliness. Despite a third of respondents reporting mental health struggles, those with consistent social and sexual interactions reported better mental health outcomes.
The study was facilitated by the Indiana University School of Public Health and supported by both the IU Office of the Vice President for Research and Pure Romance.
With the rise of online platforms and intimate gatherings, exploring new dimensions of sexiness has become more accessible than ever. Remember: stay sexy!